NAPT:

Driving Growth with a Seamless Website Migration and Digital Expansion
The Challenges
NAPT needed to modernize their website while also expanding their digital marketing efforts to increase engagement, improve email performance, and drive higher web traffic.
OUR WORK
We executed a full-scale migration from DNN to WordPress, ensuring a user-friendly design and seamless backend functionality. Beyond the website transformation, we implemented a digital strategy that boosted LinkedIn engagement, refined email marketing, and drove significant web traffic growth. By integrating API endpoints and streamlining workflows, we created a data-driven marketing approach tailored for long-term success.
70%
YoY increase in email click rate (from 4% to 6%)
47%
YoY increase in LinkedIn followers (from 470 to 693)
205%
YoY increase in web traffic (from 2,670 to 8,156)
Seamlessly migrated the website from DNN to WordPress, transferring all data securely
Integrated with NAPT’s API endpoints to automatically pull up-to-date data for members, products, and other key information
Created a modern, professional design to give the website a fresh, updated look
Esile Marketing Group quickly got to work, and the results far exceeded our expectations. Not only did they accomplish our goals on time and within budget, but they also uncovered opportunities we had previously overlooked. Their efforts successfully brought in additional business and expanded our client base, allowing NAPT to engage with organizations that might have otherwise been missed.
